Transforming Sports Hospitality and Empowering Communities

Sam Soni has made a lasting mark on the sports event management industry, particularly in the areas of premium ticketing and sports hospitality. With a career spanning more than three decades, Sam has built a reputation as an expert in shaping how hospitality, travel, and event management can work together to enhance the fan experience. Over the years, he has established strong partnerships with iconic organizations like the NCAA, USTA, PGA, NHL, and NFL, solidifying his reputation as a leader in the industry.

Sam’s passion for sports extends beyond the sports ticketing and hospitality sectors. He’s a partner in the Chattanooga Lookouts, a minor league baseball team affiliated with the Cincinnati Reds.

Beyond his involvement in the corporate and sports worlds, Sam is known for his philanthropy, with a focus on education, healthcare, and community enrichment. His contributions have supported various nonprofit organizations that are close to his heart.

Sam currently serves the boards of Victory Live, the Longhorn Foundation Advisory Council, United Texas Circle, the Pace Academy Board of Trustees, the Rose Bowl Legacy Foundation, and the Grady Health Foundation.

He has previously served on the boards of PrimeSport, Ticket Evolution, Learfield, the Atlanta Sports Council,  Families First, and Built not Born.